In this tutorial we are going to be looking at what steps need to be taken for a successful email campaign. We are going to be looking at how we should be formatting the emails for the greatest impact and the general layout of the emails for the campaign.

We will discuss why we need to use a simple text editor rather than a rich text format (rtf) editor. The importance of white space and the length of your lines before wrapping takes place will also be discussed. The policy of emails not retaining formatting, (i.e. color  or bold), is slowly changing as more email browsers are updated.

Examples of emails as they are likely to appear in the recipients inbox/email browser will be taken into consideration

Why you need to do some preparation  before you get down to the task of actually writing your sales letter will show the impact of a little forethought.

We will also be looking at subject lines and how to construct them for maximum effect.

We are going to use the preparation we did on the email to look at the body copy. There are thousands of books available on copy writing and the way it should be done, so if you want to become an expert in writing emails I suggest you invest in a couple of them. These tutorials are suggestions taken from several sources which I have put together for you.

We will also look at the call to action and the effective use of the p.s. Also you will need to consider spam filters and the words that trigger them

So having said all that let's get on to the first part of email construction with how to start formatting your email